Writing a rental and attractive vacation rental advert can not be improvised. Follow these few basic rules for your house to find its tenant for the holidays.
To attract the attention of Internet users, you must pay particular attention to the development of your ad: a clear and concise text, practical information, a light and pleasant tone, quality photos … Follow the guide!
Our 7 tips for a good holiday announcement:
- Bet on a clear, concise and complete text
- Always attach good quality photos
- Do not set your price randomly
- Regularly update your ad
- Use site visibility options
- Keep the availability calendar up to date
- Encourage positive feedback from tenants under your ad
Tip N° 1: Write a clear, concise and complete description. The text of your ad must provide the user with key information. What kind of property do you rent? How many beds do you offer? What is its location? What is his standing? What equipment? Be careful, your ad must make you want. Keep in mind, however, that the most important thing is not to list the features of the house, but rather to highlight what will help holidaymakers to project into your rental and create desire at home.
Example :
Tip: get out of the purely informative and cold text. Write “To you the barbecue evenings under a starry sky in a country and bucolic atmosphere” rather than “Garden furniture with 8 chairs and barbecue brand xxx”. Do not forget: your description must mark the spirits and dream.
Tip N° 2: Illustrate your ad with neat professional quality photos. The photos of your property are the main trigger for the user. They weigh about 70% of the final decision! Bright, well framed, good definition, your photos must show your accommodation in its best light and highlight its strengths and its particularities. Also make sure that your home is tidy, clean, the beds made, a bouquet on the kitchen table … As you can see, photos are the favorite part of your ad, so treat them particularly ! We give you here the 7 secrets to succeed the photos of his home.
Tip N° 3: Do not set the price of your rental at random. There are criteria that should help you determine exactly how much you will claim from your seasonal tenant. Type of accommodation, surface area, number of beds, quality of equipment, location, proximity to a beach, proposed ancillary services, interior decoration … You must also fix your prices according to the market. How? Comparing your property with the equivalent ones posted on PAPVacances.fr or other sites of seasonal hirings. Be aware that most other sites take a commission, which tends to drive up prices.
Tip N° 4: Modify your ad regularly An effective ad is an ad that lives and evolves. Change the order of your photos, make new ones more recent or more in phase with the season, reformulate your text, readjust your price … All the tricks are good to make come or return a particular on your ad and make him want to spend your holidays at home.
Tip N° 5: Boost the visibility of your ad. Use the visibility options offered by PAPVacances.fr. These features bring you a real “plus” in impact. The “top of the line” option is the one you need to take if your home is in an area where supply is important. The announcement will allow you to appear before others, to generate more views, and bring 40% more contacts, according to our PAP studies. The “news” and “catchphrase” options are suitable for a house or apartment located in a little known town (small village, rural area …). The first highlights the announcement in a very good position on research in nearby cities. It will bring you an average of 50% more contacts. The catchphrase is the little “plus” that allows you to attract the attention of users on a particularly good seller of your property with a short text that you write yourself.
Example :
Holiday Ads: six examples of effective catchphrases
To write your seasonal rental ad, you can use these examples of recent published sentences on PAPVacances:
- “Air-conditioned villa facing the sea with heated pool”
- “Three kilometers from the beaches of Cala Rossa”
- “Panoramic sea view”
- “Character Property in an Exceptional Site”
- “Charming property with private pool”
- “Exceptional setting”
The advertiser PAPVacances finally has a panel of promotions that he can apply to his property. A yellow “Promo” banner appears on the ad list, distinguishing it from others and giving it more visibility.
Tip N° 6: Update your availability calendar regularly. Your responsiveness is reassuring for Internet users. This rigor in the planning of your rental can only strengthen the impact of your ad. The latest update date is also in good position on the site because it is important information for holidaymakers.
Tip N° 7: Encourage positive feedback from satisfied tenants. Make sure your tenants from previous years leave their glowing testimonials under your announcement. Positive appreciations are an additional guarantee of seriousness
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