Recognizing that the richest moments of life are less and less focused on the things that people have and more on the experiences they share, StubHub today unveiled a new vision and brand identity. Sharing anticipation before an event to publish online photos after a reminder, experiences have become the new social currency. This phenomenon creates a new “experience economy,” where the inspiration and energy of an event, as well as shared experiences, have a huge impact on how people choose to spend their time. For StubHub, the economy of experience represents an opportunity to evolve the strategic direction of