Improving the online presence of a hotel allows it to attract more digital (and insightful!) Travelers.
You can see it on Trivago, where the hotel profiles that receive the most attention and generate the greatest engagement – the most views and clicks of travelers – also have the most optimized online presence.
By optimized online presence, we hear great hotel pictures. Catchy descriptions translated into several languages. Details of the hotel that are current and complete. High-quality content, accurate and complete information.
And the value of an optimized online presence is not to be overlooked.
In search results, optimized profiles generally have greater visibility and attract up to five times the attention of travelers. And hotels with such profiles have seen their bookings increase by 58% on average.
You can see the importance of the online presence of a hotel. That’s why this year’s Trivago Awards include the Outstanding Online Presence category.
Regarding the Outstanding Online Presence category of the Trivago Awards
The Trivago prices for outstanding online presence are a way to recognize hotels with outstanding Trivago profiles. It is also an opportunity to raise awareness of the critical importance for all hotels to take care of their online content and to show them how to quickly get a better online presence in hotels.
You will find below a detailed guide on how to improve your online presence on Trivago. By following them, not only will you instantly increase the attractiveness of your hotel profile, but you will also increase your chances of winning more customers and a Trivago price for the outstanding online presence this year (literal win-win situation).
Step 1: Claim your profile on Trivago (if you have not already done so!)
First things first. You must take control of your hotel profile on Trivago. Your hotel may already have an (unclaimed) profile on Trivago, or you may need to add it. Anyway, by registering on Trivago Hotel Manager, you get your online presence on a leading site of meta-research on hotels.
And the best part? Registration is free and fast. It’s as easy as hello.
Step 2: Access the details of your hotel
In this step, you add or update all important information about your hotel: your address and your equipment, facilities and services, for example. Do you have a wellness center or spa? A bar or a restaurant? These are the types of hotel details you want to have on your profile.
Step 3: Add great hotel pictures
In the online environment of hotel marketing, appearances really matter. A lot. Hotel profiles containing high-quality images generate 63% more clicks on Trivago compared to poor quality photos.
Need more convincing? Only 4% of travelers on Trivago would even consider a hotel when it misses the main image. So be sure to upload some new awesome hotel pictures in your profile. Better yet, add 20.
Step 4: Write a catchy hotel description
You’re going to want a catchy description as part of your hotel’s online presence, for the simple reason that 79% of trivia traveler clicks go into profiles that have one.
Step 5: Design room types and assign images to each
Help your guests find the perfect room by creating a room type for each room category, suite and/or unit of your property. You can have 10 standard rooms, but are they all exactly the same, with the same size, features,and view? Probably not.
And be sure to give your hotel’s great images to the types of rooms they represent.
Step 6: Keep your profile up-to-date, always
Optimizing the online presence of a hotel is not a one-time activity. Try to make a habit of regularly checking the profile of your hotel, updating what is out of date and improving what could be better. This is the only way to keep your online presence at peak performance.
And the more you optimize your online presence on Trivago, the more you update it often, the better your chances of winning a Trivago Award.
You can find more information to help you optimize your hotel’s online presence in “How can content contribute to the success of an online hotel?”
Wondering what else you can get from the online presence of your hotel? Want to improve your hotel profile with advanced marketing features? Would you like to display your Trivago website rates to encourage direct bookings from your profile? We have you covered.
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