December 12, 2019
StubHub unveils new vision and brand identity
Recognizing that the richest moments of life are less and less focused on the things that people have and more on the experiences they share, StubHub today unveiled a new vision and brand identity. Sharing anticipation before an event to publish online photos after a reminder, experiences have become the new social currency. This phenomenon creates a new “experience economy,” where the inspiration and energy of an event, as well as shared experiences, have a huge impact on how people choose to spend their time. For StubHub, the economy of experience represents an opportunity to evolve the strategic direction of
