Do you sell electronic products and are you ready to boost your sales? So it’s time to distribute them on external sites such as price comparators or marketplaces that specialize in electronics.
In order to help you decide where to sell your products, we have classified these sites by number of visitors per month in France highlighting their main characteristics.
# 5: PriceMinister
The PriceMinister electronic product comparator receives 7.9 million unique visitors per month. Its slogan “Purchase – Sale Guaranteed” says enough about the success of the comparison site. When you sell a product on PriceMinister, payment is guaranteed. No more scam! In addition, if your products are already known to PriceMinister (if they are already sold by another merchant), you just enter their barcode or name and PriceMinister automatically takes all their features.
# 4: Darty
Darty is a French company of appliance, computer hardware and audiovisual stores. It was in 1999 that the company started selling online. Today, Darty thoroughly evaluates merchants before admitting them to its marketplace and has a unique visitor count of $ 8 million a month. In addition, Darty secures payment for purchases and allows you to have direct contact with customers. Little info, since 2016, Darty is part of the Fnac group, described below:
# 3: The Fnac
Fnac is a chain of physical stores created in 1954 that specializes in the sale of cultural and electronic products. Since then, the company has decided to expand its business by advertising its products online. To date, the Fnac marketplace has 13.3 million monthly unique visitors and allows external merchants to distribute their electronic products. On the Fnac, you can sell your new and used products as well. Fnac is now a famous name, both in France and internationally. Another big advantage: You only pay for your monthly subscription from the moment you make a sale.
# 2: Cdiscount
Its 16 million unique visitors per month make Cdiscount the second most popular e-commerce platform in France. Although Cdiscount is not specialized in electronics (the site covers all categories of products), it has many advantages that can convince you to sell your products. Indeed, with experience in the French market since 1998, Cdiscount has become an expert in French e-commerce. Cdiscount shares this expertise with its merchants, offering them sales tools that help them increase their sales.
# 1: Amazon
Amazon is the most visited e-commerce site in France in Q1 2017 with 23 million unique visitors per month. Alongside this huge traffic, the marketplace has many advantages such as an easy-to-use sales area and a choice in the fare system used: either you pay a monthly subscription, or you only pay when you sell an item. Although different kinds of products can be found on Amazon (jewelery, soccer balls, or even bottles of wine), electronics remains its main business, which makes the giant the number 1 to sell your products.
That’s it, have you decided where to advertise your products? So let’s take action!
The challenge
When distributing your products in a marketplace or comparison site, it is important that your product information is as complete as possible. Some information is essential in your ads; these vary by product category. For electronic products, it is always important to provide a complete description, (at least) a photo, a price, a size and a model. Entering all this information by hand for each of your products can be a laborious job.
The solution
There is a tool to help you optimize your product catalog (= information of your products) in order to export it directly to the marketplaces by respecting the requirements of each platform. Let’s take an example ; On your online store, the “size” and “template” values of an article are in your descriptions and Cdiscount requires you to provide these values in separate fields. The feed management tool allows you to extract these values from your descriptions using rules, to create separate fields for the size and model of your products. Once all your information is optimized, you will get a file (called a product feed) that you can send directly to the export platform.
The Channable flow manager allows you to save a lot of time and increase your sales on marketplaces and comparators quickly. Try the tool for free or contact us and we’ll help you set up your product flow!
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